Fall / Winter 2011
Women's Collection
Men's Collection
MENSWEAR COLLECTION SPRING/SUMMER 2011
“I had a moment of clarity for this collection with my design team at a place called Tango in Paris. It was just a good night out
actually, and that dance hall with all of its styled up, dueting couples and slow routines, reminded me of a school dance. For
me it also has to do with personal history; in my teens I would travel to these summer dances in remote halls in the Swedish
countryside – cause that’s what you do. These dances were super exotic parties for me in my youth; believe me – it’s more
spiritual than doing drugs, the all night light kinda sends everyone into this crazy positive place. I have always found this
very interesting – it is quite seldom that you find yourself dancing with strangers and I started to imagine this fun, young,
imaginative boy going to a school disco. Sometimes I think fashion should just be that: a fun and happy moment and a memory.
When I was thinking of my first international Menswear showing, Paris was the natural choice. And why Le Chateaubriand?
For me it is about a fun night, great food and wine, sexy people and having fun either in a group or just watching. And why
not turn a restaurant into a disco?”
Jonny Johansson on Menswear Spring/Summer 2011
Women's Collection S/S 2011
Watch the runway show:
